Lookin Good- Apparel of ICAST

by • July 29, 2016 • Apparel/Footwear ReviewsComments (0)3338

Lookin good on the water is just important as the gear you’re using to many anglers. One of my favorite things to check out at ICAST is the new apparel and shoes that are coming out. Any fishing trip starts with the clothes you put on. New technologies keep us cool, warm, dry, protected, and comfortable. Here are our favorites from ICAST 2016 to keep you lookin good out on the water.

Lookin Good on the Water

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Huk Performance Apparel’s mission is to unite all fishermen in the way a “huk” is a piece of equipment common to every single form of angling. From freshwater to salt, offshore to inshore, bait to artificial, spinning to casting to fly – their passion is all the same. Huk clothing represents a fresh take on the fishing world, offering styles that are young and current but still appeal to anglers of all ages. There for every fisherman, from the first cast to the last. Huk Performance Apparel unites all anglers regardless of their pursuit. For more information, go to www.hukgear.com or www.facebook.com/hukgear. Huk has once again set the bar high in performance fishing apparel with its launch of innovative product lines and brings to ICAST performance gear offerings that features all new Kryptek patterns, Huk’s new Internal Cooling Element (I.C.E) technology, expansion of the KScott underwater inspired designs and new lines of board shorts – all designed to keep you comfortable and safe under the sun.

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One of the most popular fishing shirts available. When you wear this comfortable, rugged long-sleeve shirt, you’ll be wearing apparel that not only looks great, but is built from state-of-the-art fabrics.  The Huk Kryptek ICON has some of the most advanced materials for protection against the elements. You’ll have the advantage of stain release technology that keeps blood, mud, or other substances from staining your shirt, and you’ll love the poly knit moisture transport technology, which keeps you dry whether you’re in the rain or facing ocean waves. Tired of coming home smelling like fish? With Huk’s anti-microbial materials, obnoxious smells are left where they belong: by the water.

huk1 huk2 huk3

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Columbia—still based in Portland, they are still making no-nonsense apparel and footwear to keep you WARM, DRY, COOL and PROTECTED no matter what. Columbia rolled out their new FORCE ZERO line at this years ICAST and we were very impressed. For more information please visit www.columbia.com


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• Omni-Shade UPF 50 sun protection • Omni-Freeze Zero sweat-activated super cooling • Omni-Wick • Bonded seams • Button-down collar • Vented • Roll-up sleeves with tab holders • Reflective detail • Sunglass cleaning patch • Rod holder • Light Rail zippered chest pockets

PFG FORCE 12  ZERO SHORT & PANT. MSRP $100.00-$130.00

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• Omni-Shield Blood ‘n Guts advanced repellency • Omni-Shade UPF 30 sun protection • Bonded seams • Vented • Reinforced knees and seat (pant) • Reinforced pliers pocket • Light Rail zippered hand pockets

Heybo Logo

Pronounced “A-Bow”- Their name and their motto “Seize Life Outdoors” says it all. They are a lifestyle brand that captures the tradition, heritage, and regime of the outdoors.  Heybo offers a range of clothing and accessories for the outdoor enthusiast. Clothing options range from performance gear, button downs, long and shore sleeve tees, hoodies and shorts. The Pro Collection was just launched in 2016, and we loved what we saw at this years ICAST.  For more information visit www.heybooutdoors.com

The Boca Grande L/S Fishing Shirt- Azure Blue. MSRP $59.99

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The Boca Grande  long sleeve fishing shirt made of 100% polyester with 30-UPF to block those harmful rays from beating down on you as you are trying to reel in that fish. The Boca Grande has the same cool features including rust-resistant snap pockets, a microfiber sunglass cleaner on the inside of the placket, which makes it easy to wipe the water off your lenses from the waves splashing on them as you are heading offshore.  The Boca Grande also features a subtle vented back that will give you that constant air-flow to keep you cool during the heat of the day and a bungee that makes it easy to roll up both sides of the sleeve. Available in patina green, melon, and azure blue.

The Flats Short Patina Green. MSRP $54.99

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Constructed of lightweight and 100% quick-dry nylon material, the Flats Shorts are perfect for running errands or wearing out on the boat.  The 9” in-seam Flats Shorts feature cargo pockets on both sides, slash pockets on the backside, and reinforced plier pockets. The Flats Shorts are available in grey and patina green.


IN MY WATERS is a HOT new brand of cool, comfortable and crafted apparel for all that love the outdoors.  Proudly displaying the marine and aquatic art by Jim Marsh. Proudly crafted in the USA. This cool apparel brand consists of Performance shirts with 50+SPF wicking technology,  caps, visors, crafted 50+SPF face protection (they call em Banditz) and, of course, the epic designer socks. Outstanding protection for fishing, boating, kayaking, surfing, stand up paddle (SUP) boarding, and any outdoors enjoyment activity. For more information, please visit www.inmywaters.com.

LS Performance. MSRP $35.95

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The Flood Tide Co. is all about being out on the water with friends. A flood tide is just another word for an incoming tide. That magical period of the day when the ocean surges towards the land breathing life into the creeks and flats of the Low Country. Here are some great new products for 2016. For more information visit www.floodtideco.com

Sol Legare Series – “Lowcountry”. MSRP $84.00

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Sunrise, Long Sleeve
-100% Nylon / 20 UPF / Moisture Wicking
-Anti Rust Snaps
-Back Yolk embroidered Tailing Redfish Art
-Front and Rear Vented Yolk
-Large Chest Pockets with Flap & Snap Closure
-Contrast Color Panels at Interior Collar & Cuffs

Hunley Shorts. MSRP $64.00

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-58% Cotton/42% Poly
-8 1/2 Inch Inseam
-Fighting Fiddler Embroidery Logo
-Good Clean Livin Waist Patch, Back Pockets with Button Closure, No Scratch Buttons

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Simms is a fishing company. Founded on the pillars of innovation they strive to build the highest quality products to keep anglers dry, comfortable, and protected from the elements – no matter the conditions. Simms continues to take the fishing market by storm with a trained eye on fisheries conservation and inspired product development of the world’s premier technical fishing apparel, footwear, and equipment.

Waypoints Pant. MSRP $99.95

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  • 100% Waterproof/ breathable protection
  • Packable Stow Pocket
  • Elastic Waistband and Drawcord
  • Zippered Hand Pockets
  • 18″ Leg Zipper (sized for rain boots)
  • 100% Nylon

Ultralight LS Shirt. MSRP $99.95

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  • COR3 Technology- quick dry, wicking, anti-odor, UPF 30
  • Lightweight ripstop fabric with mechanical stretch
  • Updated laser cut panels underarm
  • Two Zippered fly box compatible chest pockets
  • Extended sun cuff for protection
  • 100% Polyester with COR3 Tech

SolarPlex Print + Solid. MSRP $49.95-$59.95

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  • COR3 Technology- quick dry, wicking, anti-odor, UPF 50
  • Flat seam construction for maximum comfort
  • Raglan-sleeve design for unrestricted movement
  • Crewneck has higher-backed collar for additional sun protection
  • 100% Polyester with COR3 tech.

Challenger Boat Shoe. MSRP $119.95

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  • TPU reinforced heel counter and forefoot support for extreme lateral control
  • Built in Drainage system in midsole and outsole for quick water release
  • Right Angle Footbed creates proper foot biomechanics for all day support
  • Siped outsole for maximum slip resistance
  • No-line catch upper design
  • Sizes 7-14

Riprap Sandal- Rubber +Felt. MSRP $89.95

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  • Low-top wet wading sandal with proprioception
  • Right Angle Footbed creates proper foot biomechanics for all day comfort
  • Stud-capable rubber outsole with superior grip on wet and dry surfaces
  • Bungie lacing closure
  • Sizes 7-14


Some great new looks coming from the crew at Skinny Water Culture. They offer a full line of headwear, graphic tees, microfibers, stalker masks, decals, and accessories. What else could you need? If you are new to these guys, definitely check them out. www.skinnywaterculture.com

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LS Mircofiber. MSRP $40.00-$50.00

100% Microfiber Polyester, Soft and Breatheable, Moisture Wicking, Odor Resistant, 50 UPF Ultraviolet Sun Protection

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The science behind SoftScience supreme comfort footwear is a combination of the materials package and design platform.

At the heart of all SoftScience footwear is a proprietary material named Trileon™. Trileon is a lightweight yet dense closed cell c0-polymer that is highly resistant, supportive, and odor resistant. All of the outsoles and footbeds are made from 100% Trileon. The fit and supreme comfort is a function of our Levelast™ Universal Comfort Platform, or UCP. The SoftScience UCP is based on a few simple principles of biomechanics to provide the wearer with all day comfort.

  1. SoftScience footwear puts the foot in a level position with zero heel rise or drop. Supporting the foot in a level and neutral position allows the body to align properly.
  2. Our footwear has a generous toe-box and fit that allow the foot and toes to spread out and relax as nature intended.
  3. The contoured footbed is designed to evenly distribute the body’s weight to reduce pressure points.

The combination of these aspects of the UCO provides a cushioned yet supportive design that reduces foot, ankle, knee, hip and back fatigue. Further, these features result in a collection of footwear that is:

  • Supremely comfortable
  • Incredibly lightweight
  • Stable and supportive
  • Appropriately cushioned

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The FIN. MSRP $79.99



Under Armour Fishing

Under Armour won the best of show lifestyle apparel award for their Fish Stalker Short Sleeve shirt. Under Armour also showed off its impressive CoolSwitch Thermocline Long Sleeve shirt.

Fish Stalker Short Sleeve

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The Men’s Under Armour Fish Stalker Short Sleeve is made with a light, breathable, stain release fabric offering 30+ UPF sun protection, UA’s Moisture Transport System, and anti-odor technology to prevent the growth of odor causing microbes. The new shirt features roll-up sleeve loop and holder, and offers a loose, fuller cut with mesh-backed vents for strategic ventilation and complete comfort. MSRP: $59.99

CoolSwitch Thermocline Long Sleeve

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The Under Armour CoolSwitch Thermocline Long Sleeve offers a loose fit with mesh underarm panels to deliver strategic ventilation and 4-way stretch
fabrication to allow great mobility in any direction. UA CoolSwitch uses an exclusive coating on the inside that pulls heat away from your skin, making
you actually feel cool & able to perform longer. The fabric also features Under Armour’s Moisture Transport System which wicks sweat & dries fast, and anti-odor technology to prevent the growth of odor causing microbes. MSRP $54.99

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Sight Line Provisions

Sight Line Provisions was one of those booths that you walked by and simply had to stop to take a look. What caught our eye initially was the redfish cuff. Once our attention was caught, we were hooked and spent some time looking at all the gear from owner, Edgar Diaz. If you’re looking for that extra something special for a gift or to upgrade your lifestyle look, then we highly suggest checking out Sight Line Provisions.



A fish that forages inside shallow rocks; rides the tide and can be find in open coastal waters. Whether you catch or release, the redfish is a worthy opponent. Metal badge mounted on .80” leather cuff. Accented with leather and rivets on both sides of the badge.  Fastened with ‘just right’ adjustable sizing closure to size down to 6″ or up to 8″ wrist. MSRP $50

Yeti Cuff – The Redfish

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Yeti Cuff- The Dry Fly

Don’t get caught with a naked Yeti® Add some style to your Rambler Tumbler. A tribute to the The Dry Fly, its all about the presentation, on and off the water. Features a magnetic bottle cap holder so you can keep track of what your keeping cool in your awesome looking Yeti®. Metal badge mounted on 3” leather cuff. Accented with leather and rivets on both sides of the badge.  Snug fit to wrap Yeti® Rambler Tumbler. MSRP $60












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