Fishing Lures from ICAST 2015

by • July 31, 2015 • Product Reviews, Tackle ReviewsComments (0)4303

Fishing Lures are an integral piece to any kayak angler’s arsenal. With today’s technology we’ve seen massive increases in the quality and presentation of artificial fishing lures. Fishing lures today simply look as real as live bait.

Fishing Lures

It’s pretty amazing the amount of fishing lure companies that we witnessed at ICAST 2015. Of course, all the names you’d expect were in attendance like Bass Assassin, Savage Gear, Live Target, etc., but we checked out some newer companies as well like Fishing Physics and Monster 3X who have some pretty great fishing lures as well.

fishing lures

Savage Gear has took home awards the past couple of years at ICAST with their realistic fishing lures. Last year they won with their new crab lure, and this year they took home “Best Hard Lure” with their new shrimp lure.


The Hard Shrimp is designed for long-casting shallow-water fishing. The lure has an erratic underwater darting action on a slow-to-medium retrieve. On a medium-to-fast retrieve the Hard Shrimp has an erratic “walk the dog” surface action. And best of all, the TPE material creates extreme life-like action from the antenna and legs on the pause evoking ferocious strikes from gamefish such as redfish, trout, snook, permit and more.

The new Savage Gear Hard Shrimp comes in 8 colors including Avocado, Blue Pearl, Gold, Chartreuse Green, Nuclear Chicken, Red, Natural and Natural Glow. MSRP is $10.99 per bait.


The Savage Gear 3D Craw brings together an ultra-realistic bait coupled with air filled claws and carapace for the ultimate in natural underwater movement. The crawfish is a favorite meal of multiple game fish wherever they inhabit the same waters, and the Iodine in crayfish makes them a staple meal for a big female bass’s egg development and that is why we infused these baits with Iodine, salt and crawfish scents.



Live Target has been well known for their realistic hard lures, with 750+ unique models of LIVETARGET fishing lures, each angler has the opportunity to select a lure that best suits their technique and targeted game fish in both fresh and saltwater conditions.


The TROUT Jerkbait are popular to many game fish in small lakes, reservoirs, streams, and rivers. It was designed for cold-water angling opportunities that include trout populations. Available in 4 size options. The two larger options are floating whereas the two smaller are slow sinking.


The CRAPPIE Rattlebait are among the favorites for many larger freshwater game fish; Matching the profile and color variations of both white and black Crappie. For deeper water, the rattlebait proves to have a quick drop that is ideal on a deep grass bite. 2 sizes available.


The SHRIMP Hybrid has earned its name by merging a hard-lure with soft-lure attributes built into a single design; Generating additional swimming action through soft legs that wiggle and vibrate on the retrieve. A super slow retrieve needs to be used with a horizontal drop pattern, which will attract all inshore species. A custom belly hook features a unique dual-prong shank that is designed to minimize snags on grass and shell beds. 2 sizes available.



monster logo

Monster 3X Concept Lures manufactures the strongest soft plastic lures in the market. This Tough, Durable and Resistance component along with its elasticity characteristics, has become the choice in soft plastic lure for all anglers.  This bait will not break, tear or slip on your hook! You can literally stretch these fishing lures the length of your arms!

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The X-FROG– is constructed with the same Tough Durable and Resistance plastic just like all of our Monster 3X products.  This frog floats on the water and features a slit on both size.  This frog will even hold up to the snakes heads in Florida. Body of the X-Frog is 2-1/2″ long and 1″ wide Total length of the X-Frog 4″ (from leg to nose).

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Processed with VSCOcam with hb2 preset

The X-SWIM– is a jerkbait designed to cut and glide through the water.  This jerkbait features a segmented body for extra flexibility and life-like action. With the X-swim you can skip under mangrove shorelines and docks, presenting your bait in the “money zone”.
The X-swim comes in three sizes and a range of different colors to meet all anglers needs.




Constructed from specially formulated hydrogels, these durable and effective fishing lures are able to absorb fish-attracting solutions and come in an assortment of shapes and sizes. A grouper bait, for example, can be soaked with the smell of squid—one of the grouper’s favorite food sources. Because the scent-based attractant is released continuously, users of these species-specific baits catch more fish. Sprays and dips wash off traditional baits as soon as they hit the water. Not the case with these baits. Fishing Physics’ baits maintain effectiveness from cast to cast. These baits, with their longevity and catch rates, have contributed to saving anglers hundreds of dollars. Additionally, these baits are environmentally friendly, as the soaks are all water based, meaning that no oils of any kind are used.

Physics swimbait physics shrimp



Bass Assassin has been a leader in soft plastic artificial fishing lures for over 20 years.  I’ve personally used Bass Assassin & Saltwater Assassin fishing lures for many years. Put simply, Bass Assassin simply catches fish! We were pleasantly surprised to see many new color additions to our already favorite lures, along with swim hooks.

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Egret logo


The Mambo dance is here and it is driving fish crazy. Egret Baits showed off their new mullet lures, made of rugged, durable TPE- The Mambo Mullet is designed with reverse hydro cups in its tail creating the dance through the water with a dynamic side to side wobble. Available in 3.5 inch 1/4 oz. and 4.0 inch 1/2 oz. options- 2 per pack.



Betts Logo


Billy Bay™ Halo-Graphic™ finish shimmers, shines, and reflects all images. Designed to descend slowly, maintaining a horizontal position. Rigged with a 2/0 hook. Shrimp scented.


Length – 3 1/2″

Grass 1/4 oz. – for grass or shallow water

. Magnum 1/2 oz. – for deep or moving water

3 Per Pack

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