The Shimano Curado family sets the benchmark for performance and versatility among low-profile casting reels. Wielded by professional anglers and weekend warriors alike, Curado reels provide dependable, tournament-tested performance in a compact form factor that enhances success on the water. Shimano now introduces the Curado DC 200, leveraging Digital Control technology and increased line capacity for enhanced performance and flexibility.
Frequently, the fish that anglers want to catch most are also the farthest from the boat, requiring long casts to reach them. The new Curado DC 200 provides anglers with increased line capacity – up to 40% more compared to the smaller Curado DC 150 – bringing easily spooked, trophy-caliber fish well within range. Additional line capacity enhances versatility and performance using a wide range of baits and techniques, especially those using larger diameter line or larger lures.
Curado DC 200 boasts Shimano’s unique DC technology, I-DC4. This Intelligent Digital Control braking system utilizes a microcomputer to monitor spool speed 1,000 times per second, and applies the perfect amount of brake as the spool spins to prevent backlashes. Anglers of all skill levels will appreciate less thumbing and trouble-free casting in all conditions – especially when swirling winds drive fish into a feeding frenzy.
Shimano engineers built the Curado DC 200 to handle superlative fish thanks to a rigid HAGANE Body and durable Cross Carbon Drag. Shimano’s exclusive HAGANE Body technology enhances rigidity and eliminates flexing, transforming angler inputs into more direct and effortless cranking power. Cross Carbon Drag – the product of Shimano’s continuing emphasis on improving drag performance – provides an expanded range of drag settings for exceptionally smooth performance when battling tournament-winning fish. The Curado DC 200 withstands continual use and – and occasional abuse – by seamlessly blending toughness and durability with precision engineering and enduring craftsmanship.
Fish smarter and leverage Shimano’s premium DC technology with the all-new Curado 200 DC, available now at authorized Shimano dealers with an MSRP of $269.99.
Daiwa Tatula TWS combines quality and affordability for bass fishing enthusiasts.
Cypress, CA – Providing anglers with both a proven baitcasting reel matched with the right action and length rod, Daiwa has your bass fishing covered with its new and now available Tatula TWS reel and rod combos. The lineup includes high-speed 7.3:1 gear ratio Tatula 100CT reels in either right- or left-hand retrieves mounted on either a 7-foot or 7-foot-3-inch Daiwa-designed graphite rods. All four available combos retail for $229.99.
“These Tatula TWS combos make it easy for more experienced bass anglers to use quality tackle when fishing a weeknight derby, and also perfect in both performance and price for those taking a serious interest in high school and college bass fishing circuits,” said Marc Mills with Daiwa. “From our interaction with bass anglers at these levels, product quality tops the cost in the tackle they want, but we understand there are limits. The new Tatula TWS combos meet all those needs.”
Daiwa’s Tatula baitcasting reels have the needed features for every bass technique including the T-Wing System (TWS) for long casts and to reduce backlashes. The 100CT with its high-speed gear ratio matched with 7-foot medium action rod is ideal for jig and worm rigs, smaller/medium crankbaits, and topwater action. When combined with the 7-foot-3 medium-heavy rod, the 100CT is ideal for all-around bass fishing action, including fishing heavy cover, and casting bigger spinnerbaits and small swimbaits. Both rods offer all-day fishing comfort from their EVA split grip handle.
These new combos join Daiwa’s ever-expanding Tatula series of bass fishing-focused rods and reels. “As we say when talking about any gear that carries that product name, with the Tatula TWS combos we’ve got your bass covered,” added Mills. “The Tatula TWS combos make it easy to be on the water with rods and reels you can have confidence in.”
Daiwa made it easy for any bass angler with the perfect Tatula TWS combo no matter how savvy of an angler you are. The proven Tatula CT with our Daiwa (TWS) T-Wing System gives you longer casting and more control of backlash reduction. Daiwa then paired the TATULA CT reel with a quality eye-catching matte finished graphite composite rod plus modern comfortable EVA handles for the perfect combo to hit the water with. The TATULA TWS casting comb comes in two gear ratios – 6.3:1 and 7.3:1, and in both right- and left-hand retrieve. This Tatula combo is available in 7′ and 7′ 3″ rod lengths and two actions, medium and medium-heavy.
Tacoma, Washington – New for 2022, Gamakatsu USA introduces 9-inch pliers to its lineup. Similar to the popular 6- and 7-inch pliers, the 9-inch pliers have an added 45-degree angle to provide a comfortable position for various tasks. Say goodbye to awkward angles and hello to an ergonomic, reliable tool.
Like all the pliers Gamakatsu offers, these pliers are stainless steel with a PTFE coating to aid against corrosion and rust. This protective plastic is sprayed on and baked to create a nonstick, waterproof, non-corrosive and non-reactive surface. The handles also feature a non-slip grip that helps anglers hold on during wet conditions.
The Gamakatsu pliers have precise crimping jaws to fit various sizes of sleeves. When big-game fishing, anglers will appreciate the crimps for hard-to-work-with heavy mono. Anglers will also enjoy the precision split ring feature on the needle nose tool. This feature will cut down the time anglers spend changing or replacing split rings. These pliers also feature a multi-tasking jaw that utilizes an outside cutter to cut braid, mono, or fluorocarbon.
Included with the pliers are a lanyard and a black nylon sheath, so the pliers are right where they are needed. Gamakatsu’s heavy-duty pliers will become the favorite tool for avid salt or freshwater anglers!
Gamakatsu USA 9-inch Pliers Features:
Precise crimping jaws
Split Ring feature
Outside cutter cuts Braid, Mono, Fluorocarbon
Includes lanyard & sheath
45° angle provides a comfortable position for a variety of tasks
Stainless Steel construction to withstand the elements
From humble beginnings as Japan’s smallest fishing hook manufacturer in 1955, Gamakatsu® Ltd has evolved to become the world’s preeminent hook manufacturer. Over the years, manufacturing upgrades and cutting-edge innovations have fueled Gamakatsu® USA’s rise as a top producer of fishing hooks, apparel, and fishing-related items.
It’s that time of year again, as we prepare for our 2022 Holiday Gift Guide, we’ve got some great gift ideas for that special angler in your life. Don’t worry, because we’ve got you covered this holiday season!
Costa brings next-level Pro-formance to its best-selling Jose frame. Named in honor of the legendary Waterman and larger-than-life personality Jose Wejebe. This frame builds off the original with six performance additions to help anglers manage sweat, reduce fogging and keep their frames locked in place, even when the water gets rough. Jose PRO celebrates the legacy of our friend and the man who broke barriers in the angling community. He saw the angler in everyone, even those who had never fished before. And he grew the community, making it a more welcoming place. Now we continue in his footsteps and encourage others to do the same when we say: Open Waters with Jose PRO. MSRP: $284
Okuma’s new Ceymar HD spinning reels are lightweight and feature-packed. These reels are constructed with a corrosion-resistant frame, side plate and rotor. Starting at just 6.9 ounces, these lightweight reels feature 7HPG +1RB stainless-steel ball bearings as well as a multi-disc, oiled felt drag system that puts out up to 20-lbs of drag. The Ceymar HD uses Okuma’s HDG-II High-Density Gearing, as well as a double ball bearing, supported machined brass pinion gear for the ultimate in smoothness. The machined aluminum, 2-tone anodized spool gives it a sleek look that matches up with the rigid machined aluminum screw-in handle. MSRP: $89.99 – $99.99
The SRT Custom Inshore Elite Rods are built with a 30-ton carbon inshore rod blank. The Elite rods feature a premium tapered full cork grip design for a classic look and feel. Fuji TVS reel seat for comfort and reliability as well as Fuji K-Concept tangle-free, deep press stainless steel guide frames. Within that guide frame, you will find the Fuji FazLite silky smooth guide inserts designed specifically for both braided and monofilament lines. The Elite rods also feature a SeaGuide stainless hook keeper. Available in lengths of 7-foot to 7-foot 6-inch and actions of Medium Light to Heavy. MSRP: $144.99-$154.99
An angler’s technical long-sleeve tee, featuring quick-drying, ultra-wicking fabric with UPF 50 sun protection. Perfect under a t-shirt or on its own. Omni-Shade UPF 50 provides maximum protection for long hours in the sun. Omni-Wick technology actively breathes and pulls moisture away from the skin. Quick dry. MSRP: $40
What separates the Engel Heavy-Duty Soft Sided Cooler from the competition is the fact that the Engel HD20 is entirely welded while most of its counterparts are sewn. By welding all seams, warm air is kept out, dramatically increasing the life of the ice or ice packs inside. The welded seams ensure there will be no air or water leaks, and allow the soft-sided HD20 to keep beverages cold for 3.5 days, according to an independent review. The HD20 boasts an outer shell composed of durable 840 denier fibers, which provide maximum strength and abrasion resistance. The front and back sides are laminated with a Thermal Plastic Urethane (TPU) film, adding another layer of strength and puncture resistance. The cooler has closed-cell foam insulation, preventing air from passing through it and improving the thermal range of the cooler. With a welded waterproof and air resistant zipper that requires lubrication for optimum function, this cooler has a capacity of 22Qts and can be carried with tote handles or with a single padded strap. Like other Engel models, the cooler has an integrated bottle opener. New in this cooler is patent-pending vacuum valve technology. Customers should use a vacuum to suck out excess air before the first use for optimum performance. MSRP: $199.99
The Cuda 6 Piece Fillet Knife Set has everything you need for any sized catch. Each knife features a titanium bonded blade, visible full-tang construction, and the iconic Cuda scale pattern non-slip grips. The titanium bonding of each blade ensures that it is 3x harder than untreated steel, providing exceptional edge retention while also creating a bulwark against corrosion and rust from exposure to the elements. To compliment each blade, the full-tang constructions and non-slip grips also allows you to wield each knife with a firm precision rivaled by few. Complete with a knife sharpener and heavy duty Prym1 case for secure storage, there will be few fillets that cannot be made with the help of the comprehensive 6 Piece Fillet Knife Set. MSRP: $99.99
The PRO-ANGLER SERIES line is feature rich and is designed with extra storage and maximum carry capacity in mind. TACKLE BAGS in this line have an expansion pocket that can hold 2 extra trays and have FLAMBEAU’S ZERUST TRAY TECHNOLOGY. MSRP: $69.99
The Cuda 7.5″ Aluminum Alloy Plier with Side Cutter is among the top Cuda tools offered from our vast collection. Featuring integrated braid and mono cutting blades with ergonomic handles, cutting tasks will be a breeze thanks to the immense power afforded by such a material makeup. The Aluminum Alloy body is also resistant to rust and corrosion, increasing the longevity of the tool in rough conditions. Complete with a sturdy ballistic-nylon sheath and a convenient lanyard, storage and security will never be an issue, since you can always have the 7.5” Plier & Side Cutter securely fastened on your person. MSRP: $41.99
The 4 inch Curly Shad has the same body design as the Shad Assassin, including the unique slit in the belly, with a curl tail that acts like a rudder that steers the bait into a circular fall that fish love! MSRP: $5.09
Ladies and Gentlemen… The craw you’ve all been waiting for! The Woopah Craw boast superior action when swimming as a trailer or even rigged weedless across the surface. More than 20 fish-catching colors that can take a decent beating when flipped in the thick stuff and holds up to multiple fish per craw! It also has a beefy enough body that has just enough length for a solid 5/0 hook in it! MSRP: $6.69
The Blakemore Reel Magic is ideal to have beside you on your next fishing trip. It is a “clean” protectant that lubricates your lines for longer casts and long-lasting performance. This Reel Magic spray also contains a UV inhibitor to protect your gear from ozone and the sun’s rays, ensuring that it stands up against all of the elements. The formula reduces line-memory for less problems, making fishing even easier. It is not watered down and contains quality ingredients. It even reduces icing on your guides so you can cast out in any season. This fishing line lubricant leaves no odor, is not sticky and does not stain for added convenience. MSRP: $11.00
Northland Fishing Tackle’s new Elite Series Nedster Jig and Weedless Nedster Jig further the groundbreaking Ned Rigging technique.
BEMIDJI, Minn. – In pole-vaulting, it was Dick Fosbury who changed the sport with the Fosbury Flop. In ice skating, American Olympian Dorothy Hamill left her mark with the Hamill Camel. And, in fishing, writer and innovator Ned Kehde developed a finesse bass fishing bait that’s now a household name – the Ned Rig.
Combining a mushroom style jig head with a small, buoyant soft plastic, Kehde’s brainchild is responsible for countless catches over the last decade plus. Rather unassuming at first blush, the jig and plastic combo causes curious bass to investigate and slurp what appears to be a small baitfish, crawfish, or aquatic invertebrate.
Now, Northland comes to the table with a custom jig conceived specifically for Ned Rigging. The new Elite Series Nedster Jig and Weedless Nedster Jig feature a mushroom shaped head, designed so that when paired with the right bait, the plastic and hook stand up off the bottom to imbue realism and promote positive hooksets. Speaking of the hook, all Nedster Jigs are established on an incredibly sharp and strong 1/0 Gamakatsu hook. Northland worked with pros to select the perfect gauge wire that is thin enough for quality hooksets on spinning tackle, yet strong so it won’t disappoint when you need to fight through cover and boat a slob bass.
Rigging-wise, your preferred plastic is locked in place with the Nedster’s clever wire bait keeper. Its precision placement and supreme architecture won’t tear up your baits.
Recent history teaches that Ned Rigs succeed when others fail. Even moody fish succumb to the innocent appearance and action. More engaged fish quickly suck it to the back of their mouth. Better carry some pliers to pop that jig out…
Operating a Ned Rig is elementary, too. The simplest technique is casting, let the Nedster hit the bottom, and begin a sequence of short hops with pauses in between. It’s not unusual for Ned Rig partisans to let the bait sit still for ten seconds or longer. Speed up or slow the process depending on fish activity or how much water you need to cover. Nedsters can be fished faster than a dropshot, too, while still falling in the finesse category.
BlackChartreuseGreen PumpkinRusty Craw
Northland’s Nedster Jig functions effectively over sand, gravel, and bounced off rocks – classic smallmouth bass habitat. The Weedless Nedster Jig takes the baton when confronting largemouth bass in vegetation, too. Its durable, titanium weed guard allow the Weedless Nedster to easily travel through short bottom grass and along weededges, not to mention navigating through timber. Note, too, that the titanium weed guard will keep its strength and perfect positioning fish after fish.
A Ned Rig is a worthy choice all year long. With that said, there are times and places it steals the show, especially when other presentations fail. The Nedster does wonders on pressured fish and in clear water where bass are suspicious of everything. Moreover, the Nedster Jig excels during cold water periods when fish are less active, as well as in the fall and winter when bass go deep and hug the bottom.
BlackChartreuseGreen PumpkinRusty Craw
The marketplace is chockfull of plastics developed specially for Ned Rigs as well. The key to these baits is their buoyancy, diminutive size and subtle, but easily achieved action.
Nedster Jigs are best fished on spinning gear. Choose a medium-light spinning rod in the 7-foot range. Pair it with a 2000 or 2500 size reel spooled with 8- to 10-pound braid finished with a fluorocarbon leader to promote invisibility.
The new Nedster Jig and Weedless Nedster Jig are available in 4 sizes (1/8-, 3/16-, ¼-, and 5/16-ounce) and 4 colors (Black, Chartreuse, Green Pumpkin, and Rusty Craw). Nedster Jigs come 3 per pack, Nedster Weedless Jigs 2 per pack. MSRP for both is $5.99.
Cypress, CA – With more and more bass anglers relying on technique-specific rods to quickly grab the necessary set-up with a different bait for changing situations, Daiwa offers an affordable way to have an array of rods rigged and ready with the new Tatula XT bass rod series. Available at select tackle shops for $99.99 (USD), the Tatula XT rods – designed for both savvy anglers and those just discovering the added thrill of tournament bass fishing – include nine casting and six spinning models for everything from finesse baits in clear water to casting frogs with heavy braided line in thick cover.
“While we realize many have that one go-to rod for use with their go-to lure, the new Tatula XT rods will enable bass anglers to expand their bass rod arsenal with a series loaded with proven Daiwa rod construction,” said Daiwa’s Marc Mills. “At its $99.99 price, there’s the right Tatula XT rod for those just discovering the thrill of tournament bass fishing, and also for those savvy anglers expanding their tackle assortment, so they’re ready to grab and cast the right lure when the forward-facing sonar shows them a nice fish to entice.”
The model lineup ranges from the Tatula XT731MHFB, a versatile 7-foot-3-inch casting rod, to the 7-foot-6-inch extra-heavy power Tatula XT76XHFB casting rod for flipping and pitching and for use with a heavy Carolina-rig. On the spinning side, “we’re thinking the 7-foot-1 Tatula XT711MLXS will find a home on many boat decks so you’re ready with a drop-shot rig or to work a Neko bait,” Mills said. “If the situat calls for a bigger soft plastics or a wacky rig, check out the Tatula 7-foot XT701MHFS.”
With design features showcased on its proven Tatula Elite bass rods, the Tatula XT rods include lightweight and powerful HVF (High Volume Fiber) graphite blank technology, X45 Bias and Braiding-X blank construction to prevent rod twist for longer casts, added sensitivity, and more hook-setting power. The series also includes two glass blank casting rods designed ideally for medium to larger size crankbaits and bladed jigs.
Both the Tatula XT casting and spinning rods feature ‘JDM’ EVA-style split grips and Daiwa’s exclusive light and sensitive Tatula carbon nut reel seat. A two-piece spinning rod is offered for travel/storage convenience.
“Everything in the bass fishing world is seeing growth – the major professional bass fishing circuits are seeing success from anglers from nearly every state and from a large influx of contenders from Canada, Japan and other countries, and the number of anglers competing in the high school and college bass tournaments continues to amaze,” notes Mills. “And while recent economic challenges find us being prudent with funds for the fun things in life, the fact we’re able to rely on Daiwa’s global abilities to bring both performance and value to these new Tatula XT rods is a bonus to bass anglers everywhere.”
Daiwa introduces the new Tatula XT freshwater rods for both savvy anglers and those just discovering the added thrill of tournament bass fishing. The lineup offers technique-specific rods for a wide assortment of situations in nine casting and six spinning models. Proven rod construction features include lightweight and powerful HVF graphite blank technology, Braiding-X for increased hoop strength and X45 Bias construction for minimal blank twist – which provides advantages to the angler when hooked-up – EVA-style split grips and Daiwa’s exclusive light and sensitive Tatula carbon nut reel seat. The series includes two glass blank cranking models and one all-around two-piece spinning model for travel/storage convenience. MSRP: $99.99 (USD).
For Daiwa’s latest color catalog and/or information on Daiwa dealers in your area, call Daiwa’s Customer Service Department at 562-375-6800 or e-mail inquiries to: CSR@Daiwa.com. The URL for Daiwa’s web site is daiwa.us.
The toughest nets on the market for the toughest fish in the lake are now here from Ugly Stik with the new Tuff Landing Net, making landing that next trophy catch easier! Having a great landing net is a difference maker on the water!
COLUMBIA, S.C. – When the toughest tools, accessories and equipment are needed – Ugly Stik delivers. The new Ugly Tuff Landing Nets are worthy of the Ugly Stik name and will withstand any battle with the toughest fish in the lake.
Available in three sizes: small, medium and large, the Ugly Tuff Landing Nets feature virtually unbreakable handles with non-slip Ugly Tuff handle grips to keep you holding on in slippery, slimy and wet conditions. The rugged aluminum yoke supports a high strength aluminum hoop with a fish friendly, knotless dipped net. The Tuff Landing net beats them all with a load rating of up to 120-pounds. The toughest net for the toughest fish. Fish the way it was meant to be done. Fish Ugly.
MSRP: Small – $139.99 • Medium – $169.99 • Large – $199.99 Available: November 2022
About Pure Fishing Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.
New Berkley crankbait, Money Badger, delivers aggressive tail thumping, balsa-like roll action tailored to both walleye, bass and crappie anglers.
COLUMBIA, S.C. – Expanding on its stellar line of hard baits, Berkley announces the addition of the highly versatile, multispecies Money Badger crankbait. Designed to excel in casting and trolling, the Money Badger also boasts a clicking sound profile that helps to deliver sound and action. This compact bait delivers a rod shaking, tail-thumping and balsa-like movement that anglers can appreciate.
The tungsten weight transfer system provides extended casting distance as well as accuracy. The Money Badger can be fished slow or at maximum speeds without blowing out due to the embedded line tie system which delivers incredibly stable tracking and an immediate recovery after a pause. Whether you are casting the bait to bass or trolling the bait for walleye, the optimized bill design will maintain contact with structure and rocks with minimal hang-up and each bait comes stocked with sticky sharp Fusion19 hooks.
Key Features • Maximum hard thumping and vibration with amplified side roll to draw in fish from a distance • Tungsten weight transfer in three larger sizes for maximum casting distance • Clicking sound profile is tuned to deliver the perfect balance of sound and action • Hybrid baitfish-crawfish design delivers slow rise so the bait hangs on the pause • Versatile bait can be cast or trolled and fished fast or slow without blowing out • Embedded line tie delivers incredible stable tracking at all speeds with immediate recovery after pause • Patented FlashDisc technology improves tracking stability and accuracy with a true balsa-like action • Designed to crawl over rocks and wood • Equipped with stout and sticky sharp Fusion19 hooks
The new Berkley Money Badger models include: • 4 cm – diving 4 to 7 feet • 5 cm – diving 8 to 10 feet • 6.25 cm – diving 9 to 11 feet • 6.75 cm – diving 10 to 12 feet • 7.25 cm – diving 11 to 13 feet
Colors: Black Gold • Black Silver • Blaze • Korey’s Candy • Firetail Green Craw • Firetiger • FX Shad • Ghost Green Craw • Ghost Morning Dawn • Ghost Red Craw • Killer Craw • Northern Lights • Perch • Pink Pearl • Purple Glimmer • Root Beer Craw • Special Red Craw • Spring Craw • Sunset 84 • Vanilla Chartreuse
With the overwhelming popularity of the Okuma Ceymar spinning reels, Okuma has decided to launch the Ceymar HD, that is feature packed and ready to join your arsenal.
Okuma’s new Ceymar HD spinning reels are lightweight and feature packed. These reels are constructed with a corrosion resistant frame, side plate and rotor. From ultra-compact 1,000 size reels to the perfect inshore 5,000 size reel, the Ceymar HD might just be what you are looking for.
“We know how popular and important the Ceymar spinning reels are to the Okuma lineup,” states John Bretza, Product Development Manager. “This new Ceymar HD is not replacing these reels, but expanding the family to a new generation of fisherman around the globe.”
Starting at just 6.9 ounces, these lightweight reels feature 7HPG +1RB stainless-steel ball bearings as well as a multi-disc, oiled felt drag system that puts out up to 20-lbs of drag. The Ceymar HD uses Okuma’s HDG-II High-Density Gearing as well as a double ball bearing supported machined brass pinion gear for the ultimate in smoothness. The machined aluminum, 2-tone anodized spool give it a sleek look that matches up with the rigid machined aluminum screw in handle.
There are eight total models within the Ceymar HD spinning reel lineup. 1,000, 2,500, 3,000, 4,000 and 5,000 size all feature standard gear ratios of 5.2:1. There are also three high speed reels in the 2,500H and 3,000H have a 6.0:1 and the 4,000Xa has a 6.2:1 gear ratio. All models have an interchangeable screw in handle system that can be changed from left to right hand retrieve.
Ceymar HD Spinning reel have a retail price of $89.99 – $99.99 and are backed by a 1-year limited warranty.
At Okuma Fishing Tackle, we deliver more than just fishing gear. We deliver the motivation to hit the water, the energy to maintain focus, and the excitement that injects every cast with high expectations. The advanced materials, dynamic design, and commitment to longevity contained in each of our fishing reels, fishing rods, and rod and reel combos are not simply a means to an end. They are the foundation of a better and more complete fishing experience. Okuma Fishing Tackle was developed to inspire your passion for fishing, both on and off the water. Whether you fish for bass, trout, catfish, salmon/steelhead, striper, tuna, or marlin, when the sun rises tomorrow, a new opportunity will be born. Let’s make the most of it together.
Berkley Fishing recently expanded its saltwater bait offerings with new shapes and sizes.
COLUMBIA S.C. – Berkley announces new hard baits to the saltwater lineup designed to out-catch the competition. Decades of professional angling experience combined with Berkley’s state-of-the-art design and testing facilities deliver performance and features that help anglers catch more fish at all skill levels.
Whether you find yourself surf casting on the beach, floating in the brackish marsh, or wading through the flats, Berkley Juke, Stick Shadd™, Hit Stick, Cutter, and Cane Walker are all designed to deliver explosive inshore action. Berkley saltwater hardbaits feature stainless-steel hardware with Berkley’s ultra-sharp 3X Anti-Rust Fusion19™ hooks for long-lasting durability in harsh saltwater environments. Each bait is meticulously designed and tested for maximum functionality, durability, and usability with field test staff and professional anglers.
The Berkley Juke is the new highly versatile crankbait for saltwater anglers, with a coffin-shaped bill for maximum darting action with little effort. This flat-sided shad-shaped body, featuring a tantalizing side flash, can be cranked, twitched, or trolled with an extremely lifelike movement that entices strikes from various fish. This bait was designed to provide a level of responsiveness and fantastic rolling action with minimal rod movement and is equipped with precision-tuned rattles for maximum attraction capabilities.
Berkley Juke Key Features • Sizes: 85MM | 3.75 IN • 100MM | 4 IN • Weight: 3/8 ounce | 11/16 ounce • Hook Size: 85MM | #6 • 100MM | #4 • Dive depth: 3 to 6-foot • Stainless steel hardware and 3X strong, anti-rust Fusion19 treble hooks • Chip resistant paint finish • Available in 14 colors: Black Gold • Black Silver • Blue Bullet • Chrome • Chrome/Chartreuse • Clown • HD Pilchard • Mangrove Minnow • Mullet • New Penny • Pearl White • Pink Silver • Red Head • Redfish
MSRP: $9.99
The world-class bait design engineers at Berkley developed the Berkley Cutter 90 Saltwater to imitate small baitfish found along coastal waters. The classic, proven jerk bait shape delivers an erratic rolling action and flash to deliver results in any fishing region. With a shallow pitched bill for targeting fish higher in the water column, the Cutter 90 is up for the challenge and is sized perfectly for various inshore applications.
Berkley Cutter 90 Saltwater Key Features: • Size: 90MM | 3.5IN • Weight: 1/2 OZ • Dive Depth: 3 to 5-foot • Hook Size: 90MM | #6 • Suspending jerk bait with long-distance castability • Versatile – twitch, jerk, pause, rip, burn and standard retrieves • Sticky sharp 3X Anti-Rust Fusion19™ treble hooks • Available in 14 colors: Black Gold • Black Silver • Blue Bullet • Chrome • Chrome/Chartreuse • Clown • HD Pilchard • Mangrove Minnow • Mullet • New Penny • Pearl White • Pink Silver • Red Head • Redfish
MSRP $9.99
The distinctive design of the Berkley Stick Shadd™ Saltwater features an innovative keel design that creates an erratic action that makes the lure dart, jerk and walk, mimicking a variety of saltwater forage fish. Formerly part of the Sebile brand, the newly refreshed Berkley Stick Shadd now features new colors and textured cosmetics creating a premium look with the same iconic baitfish shape and attributes. It’s a versatile lure sized perfectly for inshore applications in 90 and 14 sizes and eight colorways.
Berkley Stick Shadd Saltwater Key Features: • Size: 90MM | 3.5 IN, 114 MM | 4.5 IN • Weight: 90FL 13/32 OZ | 90SU 1/2 OZ, 114FL 1 OZ | 114SU 1 1/3 OZ • Dive Depth: 3 to 5-foot • Hook Size: 90MM | #4, 114 MM | #1 • Twitch bait available in floating and suspending buoyancies • Targeting suspended and shallow fish • Sticky sharp 3X Anti-Rust Fusion19™ treble hooks • Available in 8 colors: Black Gold • Black Silver • Blue Bullet • Chrome • Chrome/Chartreuse • HD Pilchard • Mangrove Minnow • Ghostscent
MSRP: $9.99
The Berkley Hit Stick Saltwater is a classically proven jerk bait shape that provides flash and rolling action to elicit aggressive strikes for inshore species. It delivers balsa-like action with super-durable plastic construction that casts and feels like plastic. The tight tail wiggle with a big rolling action mimics wounded prey, while the built-in FlashDisc™ helps balance the bait for optimal tracking for suspended and shallow fish. The Berkley Hit Stick includes a high-pitch rattle that attracts fish from a distance making it optimal for inshore situations. It’s designed to be fished at any speed and is available in two different sizes with 14 colorway selections.
Berkley Hit Stick Key Features: • Size: 95MM | 3 3/4IN 120MM | 4 3/4IN • Weight: 3/8 OZ | 1/2 OZ • Dive Depth: 3 to 5-foot • Hook Size: 95MM | #2, 120MM | #1 • Ample flash and a rolling action fishes well at any speed and with a variety of techniques • Sticky sharp 3X Anti-Rust Fusion19™ treble hooks • Available in 14 colors: Black Gold • Black Silver • Blue Bullet • Chrome • Chrome/Chartreuse • Clown • HD Pilchard • Mangrove Minnow • Mullet • New Penny • Pearl White • Pink Silver • Red Head • Redfish
MSRP: $9.99
The Berkley Cane Walker Saltwater 110 compact topwater lure provides extreme surface disturbance and a lively side-to-side walking action that generates vicious strikes while its cupped face makes it extremely effective as a popping style bait. It features a heavy tail weight for increased casting distance, while the aggressive sound chamber and rattles attract fish from long distances. It’s sized perfectly for inshore application, and the 10 colors perfectly emulate a variety of saltwater and freshwater baitfish.
Berkley Cane Walker Saltwater Key Features: • Size: 110MM | 4.3IN • Weight: 3/4 OZ • Hook Size: #6 • Water Column: Topwater • Cupped face for topwater popping action and weighted tail for tantalizing side-to-side walking action • Aggressive sound and rattles for added attraction • Sticky sharp 3X Anti-Rust Fusion19™ treble hooks • Available in 10 Colors: Black Chrome • Black Gold • Blue Bullet • Bone • HD Pilchard • HD Pinfish • Mangrove Minnow • Mullet • Pinky • Red Head
MSRP $9.99
Berkley’s expanded hard bait lineup will be available September 2022.
