Scales Gear recently introduced a breakthrough new line of apparel designed to keep the angler protected while out on the water.
SCALES GEAR Delivers Breakthrough Protective Apparel Line
High-performance protection and style to take you from ship to shore
WEST PALM BEACH, Florida—Scales Gear, Inc. (SCALES), a South Florida-based outdoor apparel company, today announced their Fall 2017 Every Degree of Water CollectionTM including SCALES Pro Performance, the breakthrough line of stain resistant, antimicrobial performance wear designed to protect against stains, bacteria, the sun, and water. Each piece in the SCALES Pro Performance line keeps wearers protected.
“SCALES has always been about delivering high-performance protection to outdoor enthusiasts, and now we can offer apparel that does even more,” said Matt Williams, CEO of SCALES.
The new SCALES Pro Performance wear is made with 100% RPET (Recycled Water Bottles) and incorporates two lines of protection against both stains and antimicrobials. The Fall 2017 Every Degree of Water CollectionTM offers durable, functional, stylish pieces built for performance and protection from the elements.
The SCALES Pro Performance-based fabric creates a coating around fibers to protect against spills, dirt, and stains. This invisible finish forms a protective barrier around fibers to deliver durable, long-lasting repellency against oil and water-based stains, dust, and dry oil without impacting the look, touch, feel, color or breathability of the fabric. The unprecedented SCALES Liquid Barrier Protection fabric is UPF 50+, treated with an EPA registered antimicrobial additive and has moisture wicking comfort that keeps you dry and provides breathability.
“Our new SCALES Pro Performance line is a breakthrough for anyone who wants to spend the day on the water,” said Matt Williams. “The antimicrobial technology is the first line of defense against potentially harmful bacteria via ultra-thin layers adhered to the textile that won’t wash off or wear away throughout the life of the garment.”
With outdoor enthusiasts in mind, SCALES designed a collection that keeps millions of water bottles out of oceans and landfills and protects wearers from the rigors and bacteria associated with an outdoor lifestyle. The SCALES low maintenance, high-performance fabric mechanically disrupts the cell structure of microbes inhibiting their ability to maintain hydrostatic pressure, function, grow or reproduce. The fabric can undergo many hundreds of launderings, far exceeding the ability of commercially available bonded antimicrobials. The result is stain resistant apparel with protective durability that is soft and comfortable to wear.
The SCALES Pro Performance collection will be available September 7, 2017, at select retail locations and on ScalesGear.com.
Founded in 2008 with a mission to protect elite anglers competing in top-tier tournament circuits, SCALES was born from a passion for the sea and the endless pursuit of adventure. Similar to the morphology of fish scales adapted through years of evolution in providing protection and hydrodynamic advantage, SCALES has since drifted into Every Degree of WaterTM. With a focus on core identifiable aesthetics, SCALES develops and produces high-quality apparel and products that are functional, comfortable and provide superior protection from the elements. For more information, please visit scalesgear.com.
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