Respect the Speck from Z-Man Lures

by • March 6, 2018 • Conservation, Outlaw BlogComments (0)1641

Z-Man lures have teamed up with local partnerships in and around South Carolina to help repopulate the speckled trout species with their Respect the Speck initiative.

Respect the Speck

Z-Man Fishing pledges a portion of sales to help restore native seatrout stocks


Ladson, SC (February 21, 2018) – Up and down the Intracoastal Waterway, the home-body tendencies of spotted (speckled) seatrout have forever made them beloved sportfish among anglers. Even while redfish, snook, tarpon and other popular species migrate to offshore waters during various seasons and stages of their lifecycles, seatrout feed, breed and otherwise swim shallow, near-shore waters all year long.

But such an allegiance to home can come with a dangerous risk.

In January, danger arrived along the East Coast in the form of a severe, weeklong cold-snap, one that caused water temps to crash into the 30s, subsequently killing incalculable numbers of seatrout, as well as shrimp, red drum and other marine animals.

Unlike most fish species, which move offshore during extreme weather, seatrout remain in shallow creeks, estuaries and backwaters. Larger trout, in fact, often react to colder water by swimming further up tidal creeks, hoping to find warmer conditions. When water temps rapidly drop to between 39 and 41 degrees and hover there for a sustained period, a “cold stun” occurs, causing swim bladder dysfunction and eventually, death.

In South Carolina, the Department of Natural Resources (DNR) called the fish-kill the fifth worst since the 1950s. All along the Carolina coast, thousands of seatrout washed ashore, prompting great concern, and ultimately, positive action among the sportfishing community.

Following most cold stun events, recovery of the seatrout fishery has taken as many as five years, and that under ideal conditions. For Daniel Nussbaum, President of Z-Man Fishing Products, and other concerned individuals, the cold hard facts prompted meaningful action.

Spearheaded by Capt. Joel LeVine of RedFin Charters and in partnership with Z-Man Fishing and Eye Strike Fishing, the Community and Professional Response (CPR) Initiative formed and adopted the goal of restoring local stocks of seatrout. To this end, the group is aiming to raise $25,000—enough to purchase a new fish tank at the Waddell Mariculture Center in Bluffton, South Carolina. The tank would be capable of successfully spawning, raising and stocking up to 700,000 seatrout per year into Lowcountry waters.

“We determined the best, most impactful way we could help in restoring native stocks of seatrout in our local fishery was to set up a fund to build the tank,” noted Nussbaum. “We’re calling it Project ReSpeck, and anyone can contribute.”

Meanwhile, responding to sentiments suggesting a closed season, reduced bag limits or simply letting nature take its course in lieu of stocking, Nussbaum said, “Unfortunately, the DNR hasn’t closed the fishery because they are unsure about the full extent of the kill. Changing bag limits or halting harvest isn’t likely, either, because either one requires legislative action, unlikely in the near future.

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“As such, Z-Man has pledged to donate a portion of sales of its Trout Trick® lures to the Waddell fund to help rebuild native seatrout stocks around Charleston, South Carolina.”

The owners RedFin Charters and Eye Strike Fishing, originators of the popular Trout Eye™ Jighead have also agreed to contribute a portion of their companies’ proceeds to Project ReSpeck.

“The Community and Professional Response Initiative was created by anglers to raise awareness and funding for our coastal waterway needs,” said LeVine. “Project ReSpeck is its first undertaking to address the urgent trout population loss.”

To donate via credit card and contribute to restoring seatrout populations, simply visit the CPR Fund at

ABOUT CPR: The Community and Professional Response Initiative Fund is established in partnership with the Community Foundation of the Lowcountry, a 501(c)(3) organization. Donations are tax deductible as allowable by law. Donors may send contributions to the Community Foundation of the Lowcountry, Post Office Box 23019, Hilton Head, S.C. 29925, payable to the Community Foundation of the Lowcountry, and note in the memo line CPR Fund. Donors may also make credit card contributions to the CPR Fund at To donate gifts of stock, contact the Community Foundation of the Lowcountry directly at 843-681-9100. #CPRInitiative #ProjectReSpeck

About Z-Man Fishing Products: A dynamic Charleston, South Carolina based company, Z-Man Fishing Products has melded leading edge fishing tackle with technology for nearly three decades. Z-Man has long been among the industry’s largest suppliers of silicone skirt material used in jigs, spinnerbaits and other lures. Creator of the Original ChatterBait®, Z-Man is also the renowned innovators of 10X Tough ElaZtech softbaits, fast becoming the most coveted baits in fresh- and saltwater. Z-Man is one of the fastest-growing lure brands worldwide.

About ElaZtech®: Z-Man’s proprietary ElaZtech material is remarkably soft, pliable, and 10X tougher than traditional soft plastics. ElaZtech resists nicks, cuts, and tears better than other softbaits and boasts one of the highest fish-per-bait ratings in the industry, resulting in anglers not having to waste time searching for a new bait when the fish are biting. This unique material is naturally buoyant, creating a more visible, lifelike, and attractive target to gamefish. Unlike most other soft plastic baits, ElaZtech contains no PVC, plastisol or phthalates, and is non-toxic.

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