New Lures from ICAST 2017: Ultra Realistic

by • August 3, 2017 • Product Reviews, Tackle ReviewsComments (0)2233

New Lures from ICAST 2017 have gotten insanely accurate in pretending to be the real thing. This is all great stuff to work with but this kind of realism does come at a cost increase. So the real trick is getting durability to offset the price. Time will tell the “tail”.

New Lures, we all get sucked in and hooked on (pun intended) the latest and greatest lures to come out. We think they will make us the next KVD overnight. Never going to happen, but they can certainly help us all catch more fish. The biggest trend over the past few years has been towards matching the hatch and dialing in the reactionary strikes. The strongest movement is in the lots of surface action baits. Two reasons for this are (A) they work, and (B) every angler looses their minds watching monster fish blowup on surface baits. And when they really, really work well lure manufactures can’t make them fast enough. So lets take a look at what fish trickery was at ICAST 2017.


Lunkerhunt Lures Prop Frog

The Lunkerhunt Prop Frog has been designed to fish where other prop lures with exposed hooks cannot. Pads, wood, and slop are no match for the Lunkerhunt Prop Frog. Its unique design enables it to cruise over the top of cover, re-enter the water, and start churning up water without skipping a beat. Its double prop feet make a lot of noise and disturbance on the water surface, which make it an easy target to track down. The Lunkerhunt Prop Frog won best of show in the freshwater soft bait category

  • Length: 3.5 inches
  • Weight: ½ once
  • Available in 8 fish catching patterns
  • MSRP: $8.99


Spro Lures Fat Papa


The Fat Papa 70 was designed by B.A.S.S. Elite Series Angler Russ Lane, to be one of the most unique and productive crankbaits ever produced. Russ had everything custom made on this lure to do one thing Catch Fish! The Fat Papa 70 comes with sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors.

  • Weight: 3/4 oz.
  • Size: 70 mm
  • Hook: Gamakatsu #2 EWG Treble Hooks
  • Depth: 10-14 ft.
  • MSRP: $12:00
Zman Lures Cross EyeZ Flipping Jig
Designed by B.A.S.S. Elite Series pro and noted jig-fishing specialist David Walker, CrossEyeZ Flipping Jigs are built around heavy duty, 4/0 VMC® flipping hooks hand-picked by Walker, as well as wire trailer keepers and copper wire-tied 100% silicone skirts not found on other widely available jigs. Their unique head design performs flawlessly around all types of shallow-water cover, and their durable, color-matched head paint schemes and hallmark ‘cross eyes’ elicit close-combat strikes when other ‘ordinary’ jigs simply won’t.
  • Durable 2-Part Plastic with Integrated Lip
  • Available in 3/8-, 1/2-, and 5/8-ounce weights
  • eight color patterns
  • MSRP: $4.99


MirrOlure Lures Mirrodine 27 MR Broken Glass Series

MirrOdine® 17MR Broken Glass Series has a NEW big brother, MirrOdine® 27MR in 10 Broken Glass colors to compliment it’s wide-body profile and realistic baitfish pattern. The NEW MirrOdine® 27MR Broken Glass Series feature bright, reflective, broken glass foil inserts, “fish-calling” rattles and natural 3-D eyes to enhance their realism, plus extra-strong hooks. With a twitching retrieve, these baits dart from side-to-side, mimicking a wounded baitfish.

  • Available Colors:  18SBG, 51SBG, 706SBG, 750SBG, 909PBG, CFSBG, GBG, PDSBG, PFSBG, SBG
  • Length: 3-1/8″”
  • Weight: 9/16 Oz
  • MSRP: $8.49


LiveTarget Lures Hollow Body Mullet

The LIVETARGET Hollow Body Mullet features a realistic profile and life-like color patterns. It’s versatile swimming action makes it exceptionally easy to use. Walk-the-dog with ease or simply twitch across the surface to generate a tantalizing bubble trail. The hollow body snag-proof design enables it to be fished through mangrove cover, skipped under docks and fished through floating grass. It is equipped with an extra-strong forged hook for powerful penetration and durability. Add a treble hook to the belly pin to enhance hookups in open water. The Hollow Body Mullet won Best of Show in Soft Saltwater Lures.

  • Built in three sizes: 3 ¾” 3/8oz., 4 ½”½oz., and 5 3/8” 5/8oz.
  • Three color patterns of Natural/Black #721, Natural Brown #723, and Silver #716.
  • MSRP: $13.49 – $14.49

Live Target BaitBall Spinner Rig

The BaitBall Spinner Rig is a multi-wire lure that incorporates “teaser” fish on three arms, a single spin blade for flash in the center, and a specially designed “target” fish armed with a single, sturdy black nickel hook. Think spinnerbait, yet better. Think Alabama Rig, but refined and castable. Think about penetrating dense hard cover like brush piles and blow-downs. Think about improving some of your all-time favorite lures and incorporating them into one design. And here is another huge plus to the Spinner Rig design: anglers can interchange both the “teaser” fish and the “target” fish onto the frame via a unique Interchange System which will allow colors and sizes of the replacements to be easily swapped on the water by anglers!
  • 8 color choices
  • Frame sizes from ¼ ounce up to ¾ ounce
  • MSRP: $13.49 – $15.49
Rapala Lures Rip Stop
The RipStop™ tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast & wind, wind & stop, twitch, snap, rip and suspend, fish it your favorite way for all species of gamefish.
  • Durable 2-Part Plastic with Integrated Lip
  • Hard Ripping Flash and Hard Stopping Action
  • Dual Control System
  • Hard Plastic Boot Tail
  • Multi-Species Gamefish
  • VMC® Black Nickel Fine Wire Hooks
  • MSRP: $9.99
Savage Gear Lures 3D Bat
No matter where you fish around the country, you always recognize the sound of a fishing blowing up on the surface.  Bass, Pike, and Muskie are reaction hunters and will attack just about anything that comes near or creates a commotion on the surface.  The Savage Gear 3D Bat is the first of its kind 3D scanned, hard body surface walking bat bait. The 3D Bat won Best of Show for Freshwater Hard Bait.
  • 3D Scanned Bat
  • 4” and 5” sizes available
  • Brown, black and grey colors
  • ABS body construction
  • Stainless steel wings (larger size)
  • Aluminum wings (smaller size)
  • Realistic side-to-side walking action
  • High pitched built-in rattle
  • MSRP: $19.99-$24.99


Savage Gear Lures Fruck Hollow Body Duck

new lures

What the Fruck? Soft Hollow body Duckling, Frog style! The huge success with the 3D Suicide Duck, has led to this weedless version that can be fished in heavy cover and weed – giving you even more options with this superb duckling imitation. Great side-to-side action, with perfect details on the spin stop! Now you can fish closer to snags, in tight spots, over matt and cover and in drifting weed – this will result in even more attacks from Big predator fish!

  • 3D Scan of real duckling
  • Soft collapsible body
  • Ultra-strong, ultra-sharp double hook
  • Great side to side walking action
  • MSRP: $9.99
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