Fleeing Shrimp: New LIVETARGET Lures Soft Bodied Lure

by • July 10, 2018 • Press Releases, Tackle ReviewsComments (0)2385

LIVETARGET Lures has long been a staple amongst the top lure companies, and has now engineered a new soft bodied shrimp lure, fleeing shrimp that will have inshore anglers fired up.

Design Raises the Bar for Shrimp Imitators

Brand new LIVETARGET Fleeing Shrimp is a cocktail of precise profile, action & scent


Niagara-on-the-Lake, ON – Saltwater anglers recognize the significance of shrimp to the forage base of their favorite fisheries. Live shrimp are a mainstay of light-tackle anglers targeting a wide variety of predators; same goes for ground fish and cut shrimp. Nevertheless, even these live (or recently dead) shrimp presentations have their limitations. Anglers must collect or purchase their own fragile crustaceans, maintain them in healthy, fishable condition throughout their trip, and rig the shrimp with extreme care to keep them feisty on the hook. And, like all live bait presentations in both fresh- and saltwater, live shrimp bait rigs can lead to deeply hooked fish, making injury-free releases a more challenging proposition.

LIVETARGET Fleeing Shrimp in Grass (918)

Recognizing the innate, evolutionary link between shrimp and the predators that consume them, the master lurecrafters at LIVETARGET have designed a unique soft-bodied lure, exceptionally lifelike in both form and function, that sets a new standard in shrimp imitations.

To be introduced at ICAST 2018, the LIVETARGET Fleeing Shrimp seamlessly combines a biologically precise shrimp profile and anatomy, a dynamic color palette, biomimetic action and robust saltwater components to synthesize a soft lure that uniquely replicates the appearance, action, sound, and even the scent of a living shrimp.

Sand (910)

Glass (911)

The action-packed LIVETARGET Fleeing Shrimp is, at its heart, a soft lure, but one that uniquely replicates a natural shrimp’s appearance. A portion of this biomimetic perfection stems from having a body size and shape that accurately recalls a living shrimp, bristling with three-dimensional anatomical features including tail and thorax segmentation, eyes, antennae, and more. A custom-designed jighead sporting an extra-strong, corrosion-resistant hook blends seamlessly with the Fleeing Shrimp’s soft body, accentuating the lure’s ultra-natural profile. A broad spectrum of eight color patterns completes the visual deception.

White (918)

Glow (913)

The LIVETARGET Fleeing Shrimp truly comes to life when the angler imparts action, either popping it along the bottom or swimming it beneath the surface. The Fleeing Shrimp’s proprietary skirt masterfully emulates the motions of a living shrimp’s front legs, both in motion and at rest. When the shrimp is “fleeing” in a natural, backwards direction, the skirt folds together like the front legs of a living shrimp. When the shrimp comes to rest on the bottom, it stands perfectly upright with the head tipped slightly upward, while the skirt material fans outward and gently flows up and down, creating a subtle life-like action that will entice a bite and not spook wary fish.

This LIVETARGET Fleeing Shrimp is particularly effective in skinny waters when targeting redfish, snook and speckled trout. It can be cast exceptionally long distances, hopped over potholes, bounced across the bottom, or fished in the midportion of the water column with intermittent twitches. With a quick jerk of the rod tip, it flees backwards like an escaping shrimp, its internal glass rattle creating a “ticking” sound on the retrieve – replicating the chatter of a living shrimp. The Fleeing Shrimp is also impregnated with a long-lasting, natural shrimp scent that helps attract nearby predators, and promotes extended retention of the lure in an attacking fish’s mouth – a powerful factor that delivers more fish to hand.

Artistry meets engineering in the LIVETARGET Fleeing Shrimp, to be revealed at ICAST 2018. This new standard in shrimp lures will be introduced in two lengths and weights (2 3/4” and ¼ oz, or 3 1/2” and 3/8 oz) and eight ultra-realistic color patterns (910 Sand Shrimp, 911 Glass Shrimp, 912 White Shrimp, 913 Glow, 914 Brown Shrimp, 915 Pink, 918 Grass Shrimp, and 919 Clear), allowing anglers to Match-the-Hatch™ in any water conditions. The LIVETARGET Fleeing Shrimp will be available in late fall 2018, with an MSRP of $9.99.

Brown (914)

Pink (915)

Clear (919)

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